Most designers start with the collection.
They sketch. They source. They produce. And then they try to figure out who it's for, what it should cost, and why anyone should choose it over everything else. That's backwards. And it's expensive.
I'm Charmaine Mischel. I've spent decades on every side of this industry... corporate, independent, production, sales. I've seen what happens when designers create first and strategize later. I lived it myself.
Designers who build brands that last do one thing differently.
They intentionally start with their brand foundation instead of the creative parts of the process.
The worksheet takes about ten minutes. But those ten minutes will change how you view every decision after.
"The Brand Foundation Worksheet is thorough and beneficial to me as a business owner and designer. Both (this and the Brand Clarity Snapshot) educate me on different levels of knowing my business." --Monique S., Handbag Designer
What's inside of the Brand Foundation Worksheet?
Once you download the PDF, you'll be walked through five deep questions about who your brand is for, what your brand truly stands for, what makes it different, and why the world needs it now.
Answering them will turn your creative vision into a brand strategy right before your eyes.
You'll also receive Haute Tip Tuesday and occasional insights from my designer journey, with practical guidance to help you make smarter fashion-business decisions.